Concept project
Mouvement Physio
A local clinic website built around booking and neighbourhood search.
- Industry
- Health & wellness
- Type
- Concept project
Overview
Mouvement Physio is a fictional physiotherapy clinic with two locations. We used it to explore how a local health business can turn search visibility into booked appointments while staying clear, calm and accessible.
The challenge
The brief we set ourselves was typical of local service businesses:
- Patients search by symptom and neighbourhood, not by clinic name
- Each location needs its own visibility in map results
- Booking must be effortless on a phone, often in discomfort
- Medical content must be accurate, reassuring and free of jargon
Strategy
We organized the site around how patients actually decide:
- Condition and service pages written in plain language, linked to each other
- A dedicated page per location with consistent name, address and hours
- Booking calls to action repeated contextually, never aggressively
- LocalBusiness and Service structured data aligned with Google Business Profile
Execution
The design system emphasizes legibility and calm:
- Large type, generous spacing and high-contrast color pairings
- A sticky mobile booking bar that stays within thumb reach
- Practitioner and location cards built as reusable components
- Lightweight pages with optimized imagery for fast mobile loading
Visual gallery
What we delivered
- Website Design & Development
- SEO & Local SEO
Results
This is a concept project, so there are no performance results to report. We only publish outcomes we can verify.
Next project
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